How did you get into Geophysics?Μύ
I began my BSc in Canada studying physics, but quickly realised that while the subject sounded impressive, few people were actually hiring physicists. The idea of spending four years at university only to end up working in a bike shop didnβt seem like the best return on investment! Early on, I discovered geophysicsβessentially physics applied to the Earthβand it immediately resonated with me. After all, many industries need to βseeβ into the ground, from oil and gas to archaeology and construction.
Most geophysicists gravitate towards the oil and gas sector because of its size and generous salaries, but Iβve always taken the road less travelled. I focused my studies on near-surface imagingβlooking for shallow minerals, buried structures, and underground utilities. By my second year, Iβd become fascinated by a relatively new technology called Ground Penetrating Radar. I could see its potential across a wide range of industries. With some financial help from my mother (which I still havenβt repaid!), I bought my first GPR unit and started a company thatβs still operating today.Μύ Thus far Iβve personally worked in 108 countries on six continents (but still havenβt gotten to Antarctica).Μύ
Can you give us insight into what this technology does and why it is so crucial?Μύ
Iβve spent most of the past 35 years working with GPR on some very unusual projectsβranging from mapping nickel deposits deep in the jungles of Madagascar, to hunting for buried treasure in Indonesia, to detecting clandestine tunnels under contested borders. Radar is an incredibly versatile tool. Itβs used in mineral exploration, utility mapping, archaeology, precision agriculture, forensic investigation, and even in biomedical imaging. One of the most exciting recent applications is mapping soil moisture in 3D to optimise crop yields. The same underlying technology that can help detect tumours can also measure the thickness of Greenland ice sheets to depths of more than 3 km. The potential is virtually limitless.
You've been involved in projects from the moonβs surface to treasure hunting to the Pyramids of Giza. What have been your favourite projects to date?Μύ
Nothing quite compares to working at the Giza Pyramids. These monuments represent one of humanityβs most extraordinary achievements, and yet we still donβt fully understand how they were builtβor more intriguingly, what lies inside. These types of projects require highly customised radar systems, often designed to fit through incredibly tight spaces. Everything from the mechanical structure to the data processing algorithms takes months to prepare. When we finally get a system inside one of these ancient structures, we just hope all the modelling and engineering pays off. Sometimes it doesβ¦ sometimes it doesnβt!
In recent years, you've appeared on TV series like , , , and . What has that experience been like?Μύ
Several years ago, I received a call from a television production team asking if I could bring a custom-built GPR system to the southwestern United States to help locate a specific target. I agreed, and it turns out I actually love being on cameraβand seem to be reasonably good at explaining complex science to a general audience. That first appearance led to more opportunities, and itβs grown from there. These projects are genuinely fun and allow us to experiment with ideas that would be far too ambitious (or eccentric) for commercial projects.
What brought you to UC and New ΒιΆΉ΄«Γ½ΝΕΆΣto study your Master of Science?Μύ
For me, UC was the product of a perfect storm. In the late 1990s, I was trialling the use of GPR to explore nickel laterite deposits, a particular type of ore found in tropical regions. I wanted to pursue a Masterβs degree to validate the concept, but I also needed access to real exploration data. I managed to secure sponsorship from two Canadian mining companies with projects in New Caledoniaβso being based in the Oceania region made sense.
Back in the pre-Internet days, finding a university with GPR expertise wasnβt straightforward. But in 1994, at a conference in Los Angeles, I met a Canadian professor who had just taken up a role at the ΒιΆΉ΄«Γ½ΝΕΆΣ and was actively working with radar systems. That encounter made the decision easy. Iβd already fallen in love with the South Island from travels with my family in the 80s, and studying in such a beautiful, welcoming place felt like a natural fit. Iβve never regretted it.
If you could offer one piece of advice to a new graduate, what would it be?Μύ
In this new world shaped by AI, Iβm more convinced than ever that success comes from developing deep, specialised expertise. Itβs far better to take some calculated risks and become highly skilled in one niche area than to follow the crowd. Sooner or later, someone will need exactly what youβve masteredβand when they do, theyβll come looking for you.
Do you have any final thoughts or reflections?Μύ
My time at UC was absolutely formative. The South Island is a stunning place to study, and the Kiwi mindsetβresourceful, innovative, and a bit humbleβhas left a lasting impression on me. New Zealanders have always had to punch above their weight to compete on the world stage, and that determination has led to extraordinary contributions in science, sport, and beyond. If I had the chance to do it all over again, Iβd head straight back to Christchurch.
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Hear from Dr Jan Francke on The Freeman Files Podcast .
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